Date of Award

Spring 5-13-2016

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Educational Leadership and School Counseling

Committee Chair

Dr. David Lee

Committee Chair Department

Educational Leadership and School Counseling

Committee Member 2

Dr. Kyna Shelley

Committee Member 2 Department

Educational Studies and Research

Committee Member 3

Dr. Richard Mohn

Committee Member 3 Department

Educational Studies and Research

Committee Member 4

Dr. Stanley Benigno

Committee Member 4 Department

Educational Leadership and School Counseling

Committee Member 5

Dr. James Fox

Committee Member 5 Department

Educational Leadership and School Counseling

Abstract

This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as a communication tool with stakeholders and the effectiveness of using social media outlets to communicate with stakeholders.

ORCID ID

0000-0002-3239-1160

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