Date of Award
Spring 5-1-2016
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Educational Leadership and School Counseling
Committee Chair
David Lee
Committee Chair Department
Educational Leadership and School Counseling
Committee Member 2
Kyna Shelley
Committee Member 2 Department
Educational Studies and Research
Committee Member 3
Richard Mohn
Committee Member 3 Department
Educational Studies and Research
Committee Member 4
Stanley Benigno
Committee Member 4 Department
Educational Leadership and School Counseling
Committee Member 5
James Fox
Committee Member 5 Department
Educational Leadership and School Counseling
Abstract
This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as a communication tool with stakeholders and the effectiveness of using social media outlets to communicate with stakeholders.
ORCID ID
0000-0002-3239-1160
Copyright
2016, Steven Coleman Hampton
Recommended Citation
Hampton, Steven Coleman, "Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators and Superintendents' Perceptions" (2016). Dissertations. 316.
https://aquila.usm.edu/dissertations/316
Included in
Educational Leadership Commons, Elementary and Middle and Secondary Education Administration Commons, Social Media Commons