Date of Award
Spring 5-1-2015
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Educational Leadership and School Counseling
Committee Chair
David E. Lee
Committee Chair Department
Educational Leadership and School Counseling
Committee Member 2
James T. Johnson
Committee Member 2 Department
Educational Studies and Research
Committee Member 3
Stanley C. Benigno
Committee Member 3 Department
Educational Leadership and School Counseling
Committee Member 4
Michael Ward
Committee Member 4 Department
Educational Leadership and School Counseling
Abstract
This study sought to determine whether a link existed between types of persuasive communication methods and the academic performance of school districts and whether administrators’ perceived self-efficacy as communicators was related to the academic performance of school districts. This study could help school officials to analyze their use of persuasive communication methods to determine if they are communicating with the public in a manner that is conducive to achieving the goals related to the academic performance of their district. School officials could also use the results of this study to design or modify an existing public relations plan to communicate in a manner that impacts district performance.
The population of this study consisted of Mississippi school administrators responsible for school communication with the public on a district level. Potential participants received this instrument as a paper and pencil document sent through the mail. There was no statistically significant correlation found between types of persuasive communication used and the academic performance of school districts, but a regression model found that a small amount of variation in academic performance was explained by the types of persuasive communication used. There was no statistically significant correlation found between the frequency of using persuasive communication and the academic performance of school districts, but a regression model revealed that a meaningful amount of variance in academic performance could be explained by the frequency of using persuasive communication. There was also no statistically significant link between school leaders’ self-efficacy as communicators and the academic performance of school districts.
Copyright
2015, David Alexander Burris
Recommended Citation
Burris, David Alexander, "Determining Whether a Link Exists Between the Academic Performance of Mississippi Public School Districts and School Administrators' Use of Persuasive Communication Techniques and Self-Efficacy in Communication" (2015). Dissertations. 66.
https://aquila.usm.edu/dissertations/66