How Quality, Value, Image, and Satisfaction Create Loyalty at a Chinese Telecom
Document Type
Article
Publication Date
10-1-2009
Department
Coastal Sciences, Gulf Coast Research Laboratory
Abstract
This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both perceived value and image perceptions, that value and image influence satisfaction, that corporate image influences value, and that both customer satisfaction and value are significant determinants of loyalty. Thus, value has both a direct and indirect (through satisfaction) impact on customer loyalty. Other variables mediate the impact of both service quality and corporate image on customer loyalty. (C) 2008 Elsevier Inc. All rights reserved.
Publication Title
Journal of Business Research
Volume
62
Issue
10
First Page
980
Last Page
986
Recommended Citation
Lai, F.,
Griffin, M.,
Babin, B. J.
(2009). How Quality, Value, Image, and Satisfaction Create Loyalty at a Chinese Telecom. Journal of Business Research, 62(10), 980-986.
Available at: https://aquila.usm.edu/fac_pubs/1379