Title

The New Business Potential With Mobile Commerce

Document Type

Article

Publication Date

2008

Department

Finance, Real Estate, and Business Law

Abstract

Mobile commerce (m-commerce) has become the latest topic for today. Business organisations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential or this new market. This paper provides an overview of the fundamentals about m-commerce and relevant information to help business managers, particularly those without an IT background, to understand the key elements and basic concepts of m-commerce. Some strategies for dealing with m-commerce challenges and future expectation will be addressed.

Publication Title

International Journal of Moblie Communications

Volume

6

Issue

4

First Page

436

Last Page

455

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