Developing Scale of Tourists' Attitude Toward Culture Souvenirs

Authors

Wei Wang, University of Southern MississippiFollow
Gallayanee Yaoyuneyong, University of Southern MississippiFollow
Pauline Sullivan, Tennessee State University
Brigitte Burgess, University of Southern MississippiFollow

Document Type

Conference Proceeding

Publication Date

1-1-2019

Department

Casino, Hospitality, and Tourism Management

Comments

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Publication Title

Association of Marketing Theory and Practice Proceedings 2019

Recommended Citation

Wang, W., Yaoyuneyong, G., Sullivan, P., Burgess, B. (2019). Developing Scale of Tourists' Attitude Toward Culture Souvenirs. Association of Marketing Theory and Practice Proceedings 2019.
Available at: https://aquila.usm.edu/fac_pubs/16517