Title

The Contingency Value of Knowledge In New Product Creativity

Document Type

Article

Publication Date

1-1-2007

Department

Management and International Business

Abstract

This paper examined the impact of knowledge innovation on new product creativity in China's High Technology industry. The results show that knowledge innovation - new product creativity connection is contingent on reward system, top management support, technical skills adequacy and marketing fit. The findings suggest that top management support, technical skills adequacy and marketing fit moderate the relationship between knowledge innovation and new product creativity. The implications for China's High Technology industry and further research have been discussed.

Publication Title

International Journal of Technology Management

Volume

40

Issue

2016-01-03

First Page

101

Last Page

113

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