Introduction to the Special Section On Retailing Research: The Mind and Emotion of the 21st Century Shopper
Marketing and Fashion Merchandising
This JBR special section presents papers from the 7th SMA Retailing Research Symposium are presented and discussed. Retail personality appears to be a key theme among the research discussions held during the Symposium. (C) 2006 Elsevier Inc. All rights reserved.
Journal of Business Research
Babin, B. J.,
(2006). Introduction to the Special Section On Retailing Research: The Mind and Emotion of the 21st Century Shopper. Journal of Business Research, 59(12), 1279-1280.
Available at: http://aquila.usm.edu/fac_pubs/2181