Title

Introduction to the Special Section On Retailing Research: The Mind and Emotion of the 21st Century Shopper

Document Type

Article

Publication Date

11-1-2006

Department

Marketing and Fashion Merchandising

Abstract

This JBR special section presents papers from the 7th SMA Retailing Research Symposium are presented and discussed. Retail personality appears to be a key theme among the research discussions held during the Symposium. (C) 2006 Elsevier Inc. All rights reserved.

Publication Title

Journal of Business Research

Volume

59

Issue

12

First Page

1279

Last Page

1280