Electronic New Product Development - A Conceptual Framework
Marketing and Fashion Merchandising
Today's knowledge economy era is characterized by short product life-cycles, dynamic customer requirements and complex business processes, knowledge management (KM) is becoming the pivot of new product development. In this article, the interactions between five activities of KM and new product development process are discussed in detail. Then, a novel concept - electronic new product development (E-NPD) is put forward. E-NPD is defined as the convergence of customer relationship, business processes, enterprise IT applications, and knowledge management system necessary to perform continuous innovation through new business model in the new knowledge-based economy. Based on a case study in the high-tech industry, we demonstrate that the convergence of KM and new product development have greatly enhanced the efficiency of new product development, accordingly led to the success of new product. In the end, it is concluded that competence of NPD is from KM by describing the E-NPD structure as an organism.
Industrial Management & Data Systems
(2002). Electronic New Product Development - A Conceptual Framework. Industrial Management & Data Systems, 102(3-4), 218-225.
Available at: http://aquila.usm.edu/fac_pubs/3705