Effects of a tourism awareness program on the attitudes and knowledge of older adults
Educational Studies and Research
The purpose of the present study was to determine whether older adults can learn cognitively and attitudinally from a one-time exposure to information presented in an incidental fashion (i.e., information individuals are not actively seeking but that is presented while they are engaged in another activity, such as a social gathering). In this case, the information presented was a lecture and film on tourism. The study also sought to determine if these older adults could retain this information over a long-term period (1 month). The sample (N = 213) consisted of members of six American Association of Retired Persons groups and one church senior citizen group. Participants were divided into a control group and an experimental group and given a pretest. After hearing a lecture and seeing a film on tourism awareness, the experimental group was given an immediate posttest. One month later, these participants were given a delayed posttest to determine if they had retained the information given the month before. The control group (no lecture or film) completed the posttest 1 month after completing the pretest. Findings showed that older adults can learn (cognitively and attitudinally) and retain what they have learned cognitively over a 1-month period. Less noteworthy differences mere found in the attitude results across groups.
(1998). Effects of a tourism awareness program on the attitudes and knowledge of older adults. EDUCATIONAL GERONTOLOGY, 24(1), 69-78.
Available at: http://aquila.usm.edu/fac_pubs/4860