The Low-Income Consumer: Adjusting the Balance of Exchange
Document Type
Book Review
Publication Date
7-1-1998
Department
Marketing and Fashion Merchandising
Publication Title
Journal of the Academy of Marketing Science
Volume
26
Issue
3
First Page
254
Last Page
255
Recommended Citation
Babin, B. J.
(1998). The Low-Income Consumer: Adjusting the Balance of Exchange. Journal of the Academy of Marketing Science, 26(3), 254-255.
Available at: https://aquila.usm.edu/fac_pubs/5003