Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996

Document Type

Article

Publication Date

6-1-1998

Department

Marketing and Fashion Merchandising

Abstract

Periodic scanning of research productivity within a discipline is necessary to effectively measure the relative contribution of individual authors and institutions. This review extends Barry's 1990 work and ex amines refereed articles in the three primary U.S. advertising specialty journals-Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising-for the period 1989 through 1996. The findings indicate a significant shift in individual and institutional rangings. Given recent pressures on academic institutions to show concrete evidence of performance, the findings provide a useful benchmark of individual anal institutional research productivity within, the three outlets.

Publication Title

Journal of Advertising

Volume

27

Issue

2

First Page

53

Last Page

63

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