Advertising as Information: Further Evidence

Authors

Franklin G. Mixon Jr., University of Southern MississippiFollow

Document Type

Article

Publication Date

4-1-1995

Department

Marketing and Fashion Merchandising

Publication Title

Southern Economic Journal

Volume

61

Issue

4

First Page

1213

Last Page

1218

Recommended Citation

Mixon, F. G. (1995). Advertising as Information: Further Evidence. Southern Economic Journal, 61(4), 1213-1218.
Available at: https://aquila.usm.edu/fac_pubs/5835