A Contingency Explanation of Public Relations Practitioner Leadership Styles: Situation and Culture

Document Type

Article

Publication Date

2011

Department

Mass Communication and Journalism

School

Communication

Abstract

Public relations practitioners from the U.S. and South Korea identified preferred leadership styles in routine and non-routine situations. Results of discriminant function analysis suggested that U.S. professionals place greater importance on strategic communication or problem-solving activities than do Korean practitioners. Public relations practitioners prefer leadership characteristics and functions associated with practical and resourceful capabilities in non-routine situations. This preference is most obvious among Korean public relations practitioners. Findings are best explained by cultural and situational contingency perspective of public relations leadership.

Publication Title

Journal of Public Relations Research

Volume

23

Issue

2

First Page

167

Last Page

190

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