A Contingency Explanation of Public Relations Practitioner Leadership Styles: Situation and Culture
Mass Communication and Journalism
Public relations practitioners from the U.S. and South Korea identified preferred leadership styles in routine and non-routine situations. Results of discriminant function analysis suggested that U.S. professionals place greater importance on strategic communication or problem-solving activities than do Korean practitioners. Public relations practitioners prefer leadership characteristics and functions associated with practical and resourceful capabilities in non-routine situations. This preference is most obvious among Korean public relations practitioners. Findings are best explained by cultural and situational contingency perspective of public relations leadership.
Journal of Public Relations Research
Heath, R. L.,
(2011). A Contingency Explanation of Public Relations Practitioner Leadership Styles: Situation and Culture. Journal of Public Relations Research, 23(2), 167-190.
Available at: http://aquila.usm.edu/fac_pubs/586