A MODEL TO EXPLORE THE ETHICS OF EROTIC STIMULI IN PRINT ADVERTISING
Marketing and Fashion Merchandising
This paper discusses a test of a hypothetical model of the role of perceived ethical feelings about the use of female nudity/erotic stimuli in print advertising. Specifically, the linkages between perceived ethicalness of the use of the print ad (as measured by the Reidenbach and Robin ethics scale) and attitude toward the ad, brand, and purchase intention are explored.
JOURNAL OF BUSINESS ETHICS
(1995). A MODEL TO EXPLORE THE ETHICS OF EROTIC STIMULI IN PRINT ADVERTISING. JOURNAL OF BUSINESS ETHICS, 14(7), 561-569.
Available at: http://aquila.usm.edu/fac_pubs/5899