Title

A Model to Explore the Ethics of Erotic Stimuli in Print Advertising

Document Type

Article

Publication Date

7-1-1995

Department

Marketing and Fashion Merchandising

Abstract

This paper discusses a test of a hypothetical model of the role of perceived ethical feelings about the use of female nudity/erotic stimuli in print advertising. Specifically, the linkages between perceived ethicalness of the use of the print ad (as measured by the Reidenbach and Robin ethics scale) and attitude toward the ad, brand, and purchase intention are explored.

Publication Title

Journal of Business Ethics

Volume

14

Issue

7

First Page

561

Last Page

569