Title

SEARCHING FOR A PLACE TO STAND - TOWARD A WORKABLE ETHICAL PHILOSOPHY FOR MARKETING

Document Type

Article

Publication Date

3-1-1993

Department

Marketing and Fashion Merchandising

Abstract

The authors suggest and support three characteristics that should be useful for the development of a workable ethical philosophy for marketing. The also illustrate why the adaptation of currently popular ''grand narratives'' from moral philosophy is unsuitable for marketing and why marketing must work to develop its own philosophy.

Publication Title

JOURNAL OF PUBLIC POLICY & MARKETING

Volume

12

Issue

1

First Page

97

Last Page

105