SEARCHING FOR A PLACE TO STAND - TOWARD A WORKABLE ETHICAL PHILOSOPHY FOR MARKETING
Marketing and Fashion Merchandising
The authors suggest and support three characteristics that should be useful for the development of a workable ethical philosophy for marketing. The also illustrate why the adaptation of currently popular ''grand narratives'' from moral philosophy is unsuitable for marketing and why marketing must work to develop its own philosophy.
JOURNAL OF PUBLIC POLICY & MARKETING
(1993). SEARCHING FOR A PLACE TO STAND - TOWARD A WORKABLE ETHICAL PHILOSOPHY FOR MARKETING. JOURNAL OF PUBLIC POLICY & MARKETING, 12(1), 97-105.
Available at: http://aquila.usm.edu/fac_pubs/6474