Ethical Judgments of Sexual Appeals in Print Advertising

Authors

Michael S. LaTour, Auburn UniversityFollow
Tony L. Henthorne, University of Southern MississippiFollow

Document Type

Article

Publication Date

9-1-1994

Department

Marketing and Fashion Merchandising

Publication Title

Journal of Advertising

Volume

23

Issue

3

First Page

81

Last Page

90

Recommended Citation

LaTour, M. S., Henthorne, T. L. (1994). Ethical Judgments of Sexual Appeals in Print Advertising. Journal of Advertising, 23(3), 81-90.
Available at: https://aquila.usm.edu/fac_pubs/6568