Work Role Orientation: Conceptualization and Measurement
Correlational and factor analytical studies were conducted to develop and evaluate a scale of work orientations for women, the Work Role Orientation Scale (WROS). Subjects totalled over 600. They were female undergraduates and saleswomen employed in the insurance, banking and publishing industry. Subjects were administered the WROS and selected personality measures. The saleswomen's turnover intention, sales performance and job satisfaction were also assessed The test-retest reliability for the WROS was found to be r(65) = .77, p <.05. Validity coefficients for the WROS when based on sales performance were found to be .20 and .23.
Journal of Social Behavior and Personality
(1993). Work Role Orientation: Conceptualization and Measurement. Journal of Social Behavior and Personality, 8(4), 621-634.
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