Perceived Importance and Usage of Dress Codes Among Organizations That Market Professional Services

Document Type

Article

Publication Date

6-1-1992

Department

Marketing and Fashion Merchandising

Abstract

A survey was conducted to investigate the nature and use of employee dress codes of organizations that market professional services. The study sample consisted of personnel administrators employed in selected service organizations that are members of the American Society of Personnel Administrators, the total sample included 1000 administrators. The analysis of responses revealed that dress is important in marketing services and that compliance to a dress code is a criterion for employee performance evaluation. While most administrators agreed that dress is a significant factor in their companies' success, few organizations had formal written dress codes; dress codes are most often communicated orally. Traditions in the professions, the expectations of customers, Chief Executive Officers of the organizations, and past experiences were the factors that dominate the development of dress codes. On the question of dress code requirements for male vs. female employees, the study revealed that more service organizations specify dress for males than for females. For traditional business attire, comparing the dress codes of the different service organizations revealed several significant relationships.

Publication Title

Public Personnel Management

Volume

21

Issue

2

First Page

211

Last Page

219

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