Title

PACKAGING FOR EXPORT - A CASE-STUDY OF UNDERUTILIZED SPECIES OF FINFISH

Document Type

Article

Publication Date

1-1-1991

Department

Management and International Business

Abstract

This study examines packaging problems associated with development of a new export market for underutilized species of finfish from the USA. Four problems identified were: (1) estimating square footage needed for shipping when the product was packed by weight; (2) deterioration in product quality, primarily associated with the destruction of the carton during shipment; (3) failure of packaging to portray a quality product; and (4) failure to communicate consistent information. Solutions must be consistent with critical constraints in packaging. Constraints include processing technology, methods of transportation, the product, markets, and economies. Recommendations are based upon these constraints.

Publication Title

MARINE POLICY

Volume

15

Issue

1

First Page

15

Last Page

22

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