Title

Involving Purchasing in Product Development

Document Type

Article

Publication Date

11-1-1990

Department

Marketing and Fashion Merchandising

Abstract

This article underscores the pivotal role purchasing personnel can play in the industrial new product development process. Purchasing professionals can and must become more actively involved in the total program of generating new ideas and assisting in the implementation of successful development efforts. Industrial marketers should systematically and creatively include purchasing in all product development pursuits.

Publication Title

Industrial Marketing Management

Volume

19

Issue

4

First Page

315

Last Page

319