Examining the Effects of Various Promotion Types On Slot Gaming Volumes
Casino, Hospitality, and Tourism Management
This study examines the effects of different types of casino promotions on daily slot volumes, using data from two riverboat casinos located in the Southern and Midwestern regions of the United States. Results suggest that promotions featuring drawings for big prizes, such as large amounts of cash, cars and boats, were more effective in generating incremental slot volumes than those with small prizes. However, drawing frequency and slot volume were not significantly related. Play incentives were positively associated with slot gaming volume, while slot tournaments and player events had no significant effect on slot volume. (C) 2013 Elsevier Ltd. All rights reserved.
International Journal of Hospitality Management
Dang, T. T.,
(2014). Examining the Effects of Various Promotion Types On Slot Gaming Volumes. International Journal of Hospitality Management, 37, 68-79.
Available at: http://aquila.usm.edu/fac_pubs/8070