Longer, Higher Quality Videos Preferred by News Viewers
Mass Communication and Journalism
This study reports people prefer longer, high-quality videos to any other type on newspaper websites and poor quality videos can harm the news brand. Editors should be much more critical of the videos they post and journalists should have multi-media training.
Newspaper Research Journal
Chen, S. P., Wilson, N., Chen, G. M., & Chang, C.-W. (2015). Longer, higher quality videos preferred by news viewers. Newspaper Research Journal, 36(2), 212-224.