Title

Longer, Higher Quality Videos Preferred by News Viewers

Document Type

Article

Publication Date

6-2015

Department

Mass Communication and Journalism

Abstract

This study reports people prefer longer, high-quality videos to any other type on newspaper websites and poor quality videos can harm the news brand. Editors should be much more critical of the videos they post and journalists should have multi-media training.

Publication Title

Newspaper Research Journal

Volume

36

Issue

2

First Page

212

Last Page

224