Title

Communication and Promotion in Public Institutions in the Light of the Interwar Period Regulations and the Current Tendencies

Document Type

Article

Publication Date

1-1-2011

Department

Casino, Hospitality, and Tourism Management

Abstract

We can identify specific elements of the activity of communication and promotion of the public institutions image in the legislation from the interwar period concerning public administration (The law for administrative unification from 1925, The law for the organization of local administration 1929, The law from 1936 and the Administrative law from 1938). The institutions of the public administration resort to communication in the actions performed or in the relations they establish. The marketing activity takes into account the elaboration and implementation of the public communication plans that concern the exchange of public utility information and the preservation of social cohesion.

Publication Title

Metalurgia International

Volume

16

Issue

12

First Page

147

Last Page

151

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