Communication and Promotion in Public Institutions in the Light of the Interwar Period Regulations and the Current Tendencies
Casino, Hospitality, and Tourism Management
We can identify specific elements of the activity of communication and promotion of the public institutions image in the legislation from the interwar period concerning public administration (The law for administrative unification from 1925, The law for the organization of local administration 1929, The law from 1936 and the Administrative law from 1938). The institutions of the public administration resort to communication in the actions performed or in the relations they establish. The marketing activity takes into account the elaboration and implementation of the public communication plans that concern the exchange of public utility information and the preservation of social cohesion.
George, B. P.
(2011). Communication and Promotion in Public Institutions in the Light of the Interwar Period Regulations and the Current Tendencies. Metalurgia International, 16(12), 147-151.
Available at: http://aquila.usm.edu/fac_pubs/8852