Date of Award

5-2016

Degree Type

Honors College Thesis

Department

Marketing and Fashion Merchandising

First Advisor

Melinda A. McLelland, Ph.D.

Advisor Department

Marketing and Fashion Merchandising

Abstract

Relationships between children and parents have been studied for years across multiple disciplines. Family ties affect countless decisions made throughout the world, making this study relevant to multiple researchers. The need to understand these family influences is particularly important within the business world. Because sales are the goal, being able to comprehend why a consumer purchases one product over the rest of its competition is crucial. This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children. These relationships are being studied through intergenerational consumer patterns including consumer socialization, parental influence on the purchasing decisions of their children, and dynamics of the parent/child relationship.

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