Date of Award
Spring 5-2016
Degree Type
Honors College Thesis
Department
Marketing and Fashion Merchandising
First Advisor
Melinda A. McLelland
Advisor Department
Marketing and Fashion Merchandising
Abstract
Relationships between children and parents have been studied for years across multiple disciplines. Family ties affect countless decisions made throughout the world, making this study relevant to multiple researchers. The need to understand these family influences is particularly important within the business world. Because sales are the goal, being able to comprehend why a consumer purchases one product over the rest of its competition is crucial. This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children. These relationships are being studied through intergenerational consumer patterns including consumer socialization, parental influence on the purchasing decisions of their children, and dynamics of the parent/child relationship.
Copyright
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Recommended Citation
Bowman, Katie E., "Becoming Our Parents: A Proposed Investigation into Family Influence in Consumer Behavior" (2016). Honors Theses. 420.
https://aquila.usm.edu/honors_theses/420