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Abstract

Excessive alcohol consumption remains an issue at spectator sporting events worldwide. Sound security policies are integral in dampening the impact that sporting events have on host communities, the stadium environment, and patrons of the events. This study explores the phenomenon of differing alcohol policy development and implementation at sports venues. Interviews were conducted on alcohol consumption policy enforcement and implementation at college football stadia to determine the emerging themes and resonating perceptions of facility and operations administrators at the seven National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision (FBS) schools in the Southeastern United States. Many themes emerged specifically related to the importance of educational initiatives and other programs that go beyond the typical law enforcement actions or arrests, citation, ejection, and removal from premises. Findings suggest that policies other than alcohol sales prohibitions or limitation are beneficial components of stadium alcohol policy. This includes the use of educational policies such as pamphlet distribution, public service announcements, and using law enforcement in an educational and informative role and less adversarial role.

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