Title

Giving Profiles and Motivations of Female Intercollegiate Athletic Donors Within a Division I-A and Division I-AA University

Date of Award

2006

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Human Performance and Recreation

First Advisor

Dennis Phillips

Advisor Department

Human Performance and Recreation

Abstract

In this study, demographic characteristics, donor motivation and giving profiles of current female intercollegiate athletic donors within a Division I-A and Division I-AA university (N =544) were examined. The demographic and giving profile characteristics included were age, ethnicity, education, household income, career, relationship to university, manager of household finances, initiator of annual giving donation, role in donating, length of donating, giving category and giving preference. Donor motivational factors of giving were measured through a modified component of the Athletic Contributions Questionnaire Revised Edition-II (ACQUIRE-II) developed by Staurowsky, Parkhouse, & Sachs (1996). A repeated measures analysis of variance and multivariate analysis of variance were utilized to determine the most important motivational factors of female donors in their annual giving and whether differences regarding these motivational factors existed between donors at each university. Overall, Success was perceived as the most important motivational factor of giving followed by Philanthropic, Knowledge/Social, Benefits, Power, and lastly, Recognition. In addition, differences were found between donors at each university. Donors within the Division I-A reported higher overall importance ratings on each motivational factor of giving compared to donors at the Division I-AA university. In regard to giving profiles, a chi-square test was conducted to determine whether females who have a role in managing household finances are more likely to have played a part in the initiation of the donation to the athletic departments and a Spearman's correlation was utilized to test the relationship between the female donors' household income and their annual giving contribution. Significant relationships were found for both tests regarding giving profiles. Overall, characteristics of the sample conclude that female donors have an active role in donating to intercollegiate athletics on an annual basis, initiate athletic donations more times than their significant other and predominately have no general preference in where their donation to the athletic department is contributed.