Factors affecting private school choice

John Herman Hartsell Sr.

Abstract

This study explored the underlying factors that influence parents' choices of educational institution for their children in private schools in a southern United States coastal city. It also explored why parents chose the specific private school their child is currently enrolled in and their satisfaction level with teacher, parent and student relationships. Parental satisfaction with the overall instructional program and the services provided was also explored in this study. Data was collected from parents with students currently enrolled in one of two different private schools with input from 253 parents. A central finding in this research is that parents who make an active decision to enroll their child in a private school do so because of the perceived positive learning environment within the private school setting. As a group, the private school parents are generally satisfied with their children's current educational experiences.