The impact of rap music on audience values structure

Janet Mignon Kucia

Abstract

Music has long been an integral part of culture. Identity and leisure are but two of the myriad reasons cited for music consumption. Rap music is a relatively new genre of music that has enjoyed tremendous success as a commercial and underground movement. This particular genre has become an important part of musical culture and has recently become an area of interest from an academic perspective. In this project, research in the areas of media effects and values formation is explored. Additionally, lyrical content, usage and technological implications are discussed. The author reports on original research in which the correlation between consumption of rap music and values of the consumers is explored.