Title

A Dynamic Model of Electric Vehicle Adoption: The Role of Social Commerce in New Transportation

Document Type

Article

Publication Date

5-10-2018

Department

Management and International Business

Abstract

This research explores the adoption of electric vehicles (EVs) as a substitute for internal combustion engine vehicles (ICVs) and examines its emergence as a mobile intelligent terminal of social commerce. We present a system dynamics (SD) model incorporating fuzzy logic to simulate the adoption process. The results suggest that consumers’ vague perceptions and the dispersion of pilot EV projects have caused EV adoption to be delayed; nevertheless, the introduction of social commerce to EVs can help relieve this problem and promote EV adoption. However, the timing of introducing social commerce is critical for enhancing its positive effect on EV adoption.

Publication Title

Information & Management

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