A Nudge in a New Direction: Integrating Behavioral Economic Strategies into Suicide Prevention Work
Three commonly used behavioral economic strategies were tested to investigate their utility in suicide prevention and mental health initiatives. Study 1 used a social norms nudge to potentially increase the people who accessed an online suicide risk factor intervention via e-mail (N = 14,792). E-mails containing the social norm nudge were 164% more likely to click on the link relative to those who received the e-mail without the nudge. Study 2 used item count technique to better estimate suicidal ideation compared with direct questioning methods endorsed by two groups of online participants (N = 787). No difference between groups was found. Study 3 used framing techniques to understand if participants (N = 787) were more likely to access online coping skills when framed as being able to help others who may go through a suicidal crisis rather than themselves. Findings indicated more participants accessed the coping skills when framed as having utility for helping other people going through a suicidal crisis.
Clinical Psychological Science
Bauer, B. W.,
Tucker, R. P.,
Capron, D. W.
(2019). A Nudge in a New Direction: Integrating Behavioral Economic Strategies into Suicide Prevention Work. Clinical Psychological Science.
Available at: https://aquila.usm.edu/fac_pubs/15948