Title

Prolific Publishing: Professional and Administrative Concerns

Document Type

Article

Publication Date

1-1-1993

Department

Communication Studies

Abstract

Numerous reports of “prolific publishing” in the communication discipline rank actively publishing researchers, females, administrators, and institutions. We argue that these studies are methodologically weak and may communicate the false message to junior faculty that scholarship is a “numbers game” with academic winners and losers. This essay critiques the notion that quantity of publications, rather than quality, is an appropriate measure of individual or institutional productivity, that prolific publishing garners professional repect or rewards, and that teaching is secondary to publishing.

Publication Title

Southern Communication Journal

Volume

58

Issue

4

First Page

328

Last Page

338

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