The Impact of Satisfaction Judgment On Behavioral Intentions: An Investigation of Golf Travelers

Document Type

Article

Publication Date

1-29-2010

Department

Marketing and Fashion Merchandising

Abstract

This study developed and tested an integrative model to examine the relationships between golf travelers’ information satisfaction, attribute satisfaction, and overall satisfaction related to a golf vacation, and to investigate the impacts of these variables on their behavioral intentions (revisit a destination and word-of-mouth referrals). The model was tested using surveyed data from 309 golf travelers. The results indicated that information satisfaction was an antecedent to three attribute satisfaction variables: golf course and clubhouse amenities, lodging facilities and service, and merchandise and other recreation facilities. Further, two of these three attribute satisfaction variables had a significant impact on overall satisfaction. In addition, overall satisfaction had a significant influence on word-of-mouth referrals and intention to revisit the destination. Finally, word of mouth to a great extent determined travelers’ intentions to revisit the destination. Discussion and implications are provided based on the research results.

Publication Title

Journal of Vacation Marketing

Volume

16

Issue

1

First Page

45

Last Page

59

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