Intercollegiate Athletics' Marketing Techniques to Attract Football & Men's Basketball Fans
Document Type
Conference Proceeding
Publication Date
2-1-2019
Department
Management and International Business
Publication Title
Atlantic Marketing Association Proceedings
First Page
467
Last Page
473
Recommended Citation
Croft, C.
(2019). Intercollegiate Athletics' Marketing Techniques to Attract Football & Men's Basketball Fans. Atlantic Marketing Association Proceedings, 467-473.
Available at: https://aquila.usm.edu/fac_pubs/16520