Title

Social Networking Sites: An Exploration of Scale Reliability

Document Type

Conference Proceeding

Publication Date

11-1-2013

School

Marketing

Abstract

After their emergence, the growth of social networking sites (SNSs) (e.g., Facebook, MySpace, LinkedIn, LiveJournal) has been explosive (Boyd & Ellison, 2007). Many instructors in higher education , recognizing this new, and potentially fortuitous technology, have begun to integrate SNSs into their face-to-face, hybrid, or distance learning classrooms. Research shows that classroom use of SNSs can increase level of communication and collaboration, increase student engagement, build classroom community, and promote community of practices (Brady, Holcomb, & Smith, 2010; Hung & Yuen, 2010). Additionally, SNSs creates opportunities for students to interact beyond the classroom. Such interaction can lead to additional learning opportunities and enhance participation in face-to-face classroom (Hung & Yuen, 2010).

Publication Title

2013 ITAA Annual Conference Proceedings: Posters

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