Social Networking Sites: An Exploration of Scale Reliability
Document Type
Conference Proceeding
Publication Date
11-1-2013
School
Marketing
Abstract
After their emergence, the growth of social networking sites (SNSs) (e.g., Facebook, MySpace, LinkedIn, LiveJournal) has been explosive (Boyd & Ellison, 2007). Many instructors in higher education , recognizing this new, and potentially fortuitous technology, have begun to integrate SNSs into their face-to-face, hybrid, or distance learning classrooms. Research shows that classroom use of SNSs can increase level of communication and collaboration, increase student engagement, build classroom community, and promote community of practices (Brady, Holcomb, & Smith, 2010; Hung & Yuen, 2010). Additionally, SNSs creates opportunities for students to interact beyond the classroom. Such interaction can lead to additional learning opportunities and enhance participation in face-to-face classroom (Hung & Yuen, 2010).
Publication Title
2013 ITAA Annual Conference Proceedings: Posters
Recommended Citation
Yaoyuneyong, G.,
Burgess, B.
(2013). Social Networking Sites: An Exploration of Scale Reliability. 2013 ITAA Annual Conference Proceedings: Posters.
Available at: https://aquila.usm.edu/fac_pubs/17291