Moderating Effects of Tourists' Novelty-Seeking Tendencies On the Relationship Between Satisfaction and Behavioral Intention
Novelty seeking is an important motivator of travel, and has been identified as one factor in why satisfied visitors may not return to the same destination. This study examined the extent to which novelty-seeking tendency influences the direction or strength of the relationship between satisfaction and tourists' behavioral intentions. The results indicated that novelty-seeking tendency weakened the relationship between overall satisfaction and revisit intention. However, novelty-seeking tendency strengthened the relationship between overall satisfaction and tourists' intention to search for similar alternatives, and further to recommend a destination to others, which may create the potential for positive word-of-mouth communication.
(2015). Moderating Effects of Tourists' Novelty-Seeking Tendencies On the Relationship Between Satisfaction and Behavioral Intention. Tourism Analysis, 20(5), 511-522.
Available at: https://aquila.usm.edu/fac_pubs/18782