Development of an organizational coolness concept from an examination of millennial perceptions of cool and uncool employer organizations

Document Type

Article

Publication Date

1-1-2021

School

Management

Abstract

Purpose

Considering the growing prominence of millennials in the workforce, the current work explores the idea of cool employers as perceived, particularly by millennials.

Design/methodology/approach

Utilizing a mixed methods approach, the authors explore the polar concepts of cool and uncool potential employing organizations through a two-phase study that examined millennial's and nonmillennials’ perceptions of the components that constitute a cool or uncool organization to work.

Findings

The findings of the study indicate a difference between millennial and nonmillennial perceptions regarding the characteristics of a cool or uncool employing organization. Additionally, the authors discuss the dimensions of the cool and uncool organization concepts as perceived by millennials in the context of pertinent organizational theory.

Originality/value

Based upon the tenets of attraction–selection–attrition (ASA) theory and social identity theories, an organizational coolness concept is developed.

Publication Title

Journal of Organizational Change Management

Volume

34

Issue

3

First Page

672

Last Page

687

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