Title
Hey You, Can Ya Spare Some Change?: The Case of Empathy and Personal Distress as Reactions to Charitable Appeals
Document Type
Article
Publication Date
1993
Department
Marketing and Fashion Merchandising
Abstract
The article discusses a study investigating the reactions of consumers to appeals for charitable donations. The prominence of empathy and personal distress is commented on, and the influence of gender on reactions is examined. The study's methodology and use of interviewing is also described, and implications for charitable and non-profit organizations seeking to increase donations are discussed. Suggestions for further research on the effects of gender on altruism and its associated emotions are also presented.
Publication Title
Advances in Consumer Research
Volume
20
First Page
508
Last Page
514
Recommended Citation
Griffin, M.,
Babin, B. J.,
Attaway, J. S.,
Darden, W. R.
(1993). Hey You, Can Ya Spare Some Change?: The Case of Empathy and Personal Distress as Reactions to Charitable Appeals. Advances in Consumer Research, 20, 508-514.
Available at: https://aquila.usm.edu/fac_pubs/6499