Hey You, Can Ya Spare Some Change?: The Case of Empathy and Personal Distress as Reactions to Charitable Appeals
Marketing and Fashion Merchandising
The article discusses a study investigating the reactions of consumers to appeals for charitable donations. The prominence of empathy and personal distress is commented on, and the influence of gender on reactions is examined. The study's methodology and use of interviewing is also described, and implications for charitable and non-profit organizations seeking to increase donations are discussed. Suggestions for further research on the effects of gender on altruism and its associated emotions are also presented.
Advances in Consumer Research
Babin, B. J.,
Attaway, J. S.,
Darden, W. R.
(1993). Hey You, Can Ya Spare Some Change?: The Case of Empathy and Personal Distress as Reactions to Charitable Appeals. Advances in Consumer Research, 20, 508-514.
Available at: https://aquila.usm.edu/fac_pubs/6499