Title

Hey You, Can Ya Spare Some Change?: The Case of Empathy and Personal Distress as Reactions to Charitable Appeals

Document Type

Article

Publication Date

1993

Department

Marketing and Fashion Merchandising

Abstract

The article discusses a study investigating the reactions of consumers to appeals for charitable donations. The prominence of empathy and personal distress is commented on, and the influence of gender on reactions is examined. The study's methodology and use of interviewing is also described, and implications for charitable and non-profit organizations seeking to increase donations are discussed. Suggestions for further research on the effects of gender on altruism and its associated emotions are also presented.

Publication Title

Advances in Consumer Research

Volume

20

First Page

508

Last Page

514

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