Involving Purchasing in Product Development
Marketing and Fashion Merchandising
This article underscores the pivotal role purchasing personnel can play in the industrial new product development process. Purchasing professionals can and must become more actively involved in the total program of generating new ideas and assisting in the implementation of successful development efforts. Industrial marketers should systematically and creatively include purchasing in all product development pursuits.
Industrial Marketing Management
Williams, A. J.,
Smith, W. C.
(1990). Involving Purchasing in Product Development. Industrial Marketing Management, 19(4), 315-319.
Available at: https://aquila.usm.edu/fac_pubs/7481