Consuming Anime

Dana Fennell, University of Southern Mississippi
Ana S. Q. Liberato
Bridget Hayden, University of Southern Mississippi
Yuko Fujino


Researchers are increasingly recognizing anime and manga as worthy of scholarly examination. However, relatively little research examines how fans synthesize the cultural content of anime. This paper provides an analysis of representations of race/ethnicity and gender in two televised anime, and contrasts the understandings of scholars to fans. As anime can weave together images from Japanese culture, other cultures, as well as fantasy, anime presents many faces to fans. Fans do not necessarily see all of these faces at once, and they interpret the cultural content of anime differently. As a result, anime has the potential to generate different types of cultural influence.