Follow

Submissions from 2020

Link

Permanently Desiring the Temporary? Snapchat, Social Media, and the Shifting Motivations of Sports Fans, Andrew C. Billings, Fei Qiao, Lindsey Conlin, and Tie Nie

Link

Serena Williams: From Catsuit to Controversy, Jessica Love and Lindsey Conlin Maxwell

Link

Universal Localism: WWOZ Community Radio, 1980-2006, Vanessa Murphree

Link

Do Human Values Matter For Promoting Brands On Social Media? How Social Media Users' Values Influence Valuable Brand-Related Activities Such As Sharing, Content Creation, and Reviews, Angeliki Nikolinakou and Joe Phua

Submissions from 2019

PDF

Social Media Goes to the Movies: Fear of Missing Out, Social Capital, and Social Motivations of Cinema Attendance, Alec C. Tefertiller, Lindsey Conlin Maxwell, and David L. Morris II

Link

Facebook News Feed Ads: A Social Impact Theory Perspective, Fei Xue

PDF

In-Feed Native Advertisement on News Websites: Effects of Advertising Format, Website Reputation, and Product Involvement, Lijie Zhou and Fei Xue

In-Feed Native Advertisement on News Websites: Effects of Advertising Format, Website Reputation, and Product Involvement, Lijie Zhou and Fei Xue

Submissions from 2018

Link

Tried in the Court of Public Opinion: Effects of Involvement In Criminal Transgressions On Athlete Image, Kenon A. Brown, Breann Murphy, and Lindsey C. Maxwell

Link

Building a "Bridge" Between Theory and Practice: A Case Study Approach to Teaching Critical Media Literacy, Loren Saxton Coleman

Link

Trending Topics: A Cultural Analysis of Being Mary Jane and Black Women's Engagement on Twitter, Felicia L. Harris and Loren S. Coleman

Link

Viral Video Ads: Emotional Triggers and Social Media Virality, Angeliki Nikolinakou and Karen Whitehill King

Link

Viral Video Ads: Examining Motivation Triggers to Sharing, Angeliki Nikolinakou and Karen Whitehill King

Link

What Happens When Satisfied Customers Need Variety?: Effects of Purchase Decision Involvement and Product Category on Chinese Consumers' Brand-Switching Behavior, Hui Sang, Fei Xue, and Jinling Zhao

Link

All is “Wells” With My Soul: Analysis of Conditioned Agency via The Defender's Coverage on the Construction and Opening of the Ida B. Wells Homes, Loren Saxton Coleman and Elli Lester Roushanzamir

Link

Sometimes It's What You Don't Say: College Football Announcers and Their Use of In-Game Stereotypes, Brad Schultz, Mary Lou Sheffer, and Nathan Towery

Link

#deflategate: Sports Journalism and the Use of Image Repair Strategy on Twitter, Mary Lou Sheffer, Brad Schultz, and Willie Tubbs

Link

Depression, Emotional States, and the Experience of Binge-Watching Narrative Television, Alec C. Tefertiller and Lindsey Conlin Maxwell

Link

Native Advertising on TV: Effects of Ad Format and Media Context, Chad Whittle and Fei Xue

Link

Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity, Fei Xue and Lilie Zhou

Submissions from 2017

Link

Let Go of My iPad: Testing the Effectiveness of New Media Technologies to Measure Children's Food Intake and Health Behaviors, Kim Bissell, Lindsey Conlin Maxwell, Xueying Zhang, Bijie Bie, and Dylan McLemore

PDF

Exploring Perspectives of Students Studying Communication Toward Media Access and Use: A Q Methodological Study, Angel Riggs, Diane Montgomery, and Cindy Blackwell

Link

The Mascot That Wouldn't Die: A Case Study of Fan Identification and Mascot Loyalty, Brad Schultz and Mary Lou Sheffer

Link

Does Stealing Thunder Always Work? A Content Analysis of Crisis Communication Practice Under Different Cultural Settings, Lijie Zhou and Jae-Hwa Shin

Submissions from 2016

Link

Personal Networks as a Precursor to a Green Future: A Study of "Green" Consumer Socialization Among Young Millennials From India and China, Sidharth Muralidharan and Fei Xue

Link

Learning by Doing: Teaching Multimedia Journalism Through Coverage of the 50th Anniversary of Freedom Summer, Paromita Pain, Gina Masullo Chen, and Christopher P. Campbell

Submissions from 2015

Link

Longer, Higher Quality Videos Preferred by News Viewers, Peter S. Chen, Nicholas Wilson, Gina Masullo Chen, and Chen-Wei Chang

Understanding the Green Buying Behavior of Younger Millennials From India and the United States: A Structural Equation Modeling Approach, Sidharth Muralidharan, Francisco Rejón-Guardia, and Fei Xue

Link

Understanding the Green Buying Behavior of Younger Millennials From India and the United States: A Structural Equation Modeling Approach, Sidharth Muralidharan, Francisco Rejón-Guardia, and Fei Xue

Link

The Perfect Technology: Radio and Mobility, Jonathan P. Pluskota

Link

Message Framing and Collectivistic Appeal in Green Advertising: A Study of Chinese Consumers, Fei Xue

Link

A Green Picture is Worth a Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement, Fei Xue and Sidharth Muralidharan

Link

A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement, Fei Xue and Sidharth Muralidharan

A Green Picture is Worth a Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement, Fei Xue and Sidharth Muralidharan

Submissions from 2014

Link

College Students' Disclosure Of Location-Related Information On Facebook, Chen-Wei Chang and Gina Masullo Chen

Link

African Food Security Fellows' Perceptions of Their Experiences In the United States: Reflective Journaling As a Way To Interpret and Understand an International Experience, Denise George, M. Craig Edwards, Shelly Sitton, D. Dwayne Cartmell II, Cindy Blackwell, and J. Tanner Robertson

Link

Influence of TV Endorser Types On Advertising Attitudes and Purchase Intention Among Indian Rural Women: An Exploratory Study, Sidharth Muralidharan and Fei Xue

Submissions from 2013

PDF

Don't Call Me That: A Techno-Feminist Critique of the Term Mommy Blogger, Gina Masullo Chen

Students' Perceptions of Communications and Course Motivation Provided by Faculty, Amanda Evert, Cindy Blackwell, Daniel Tilley, Paul Weckler, and Rodney Holcomb

Link

100 Years of Black Film, Cheryl D. Jenkins

Link

An Assessment of the Sasakawa Africa Fund for Extension Education's (SAFE) Training Program In Mali: Graduates' Perceptions of the Program's Impact On Their Professional Performance, Assa Kanté, M. Craig Edwards, and Cindy Blackwell

Link

It Looks Green: Effects of Green Visuals in Advertising On Chinese Consumers' Brand Perception, Fei Xue

Link

Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising, Fei Xue and Joseph E. Phelps

Submissions from 2012

Link

Perceptual Dynamics of Pluralistic Ignorance and Social Distance: Public Relations Practitioners and Journalists in South Korea, Jae-Hwa Shin, Jaesub Lee, and Jongmin Park

Greener On the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States, Fei Xue and Peiqin Zhou

Link

Greener On the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States, Fei Xue and Peiqin Zhou

Submissions from 2011

Link

The Gulf Coast Oil Spill: Extending the Theory of Image Restoration Discourse to the Realm of Social Media and Beyond Petroleum, Sidharth Muralidharan, Kristie Dillistone, and Jae-Hwa Shin

Link

Hope for Haiti: An Analysis of Facebook and Twitter Usage During the Earthquake Relief Efforts, Sidharth Muralidharan, Leslie Rasmussen, Daniel Patterson, and Jae-Hwa Shin

Link

A Contingency Explanation of Public Relations Practitioner Leadership Styles: Situation and Culture, Jae-Hwa Shin, Robert L. Heath, and Jaesub Lee

Link

The Effects of Product Involvement and Prior Experience On Chinese Consumers' Responses to Online Word of Mouth, Fei Xue and Peiqin Zhou

Submissions from 2009

Link

What Do Couples Do? A Content Analysis of Couple Images in Consumer Magazine Advertising, Fei Xue and Marilyn Ellzey

What Do Couples Do? A Content Analysis of Couple Images in Consumer Magazine Advertising, Fei Xue and Marilyn Ellzey

Submissions from 2008

Link

The Moderating Effects of Product Involvement On Situational Brand Choice, Fei Xue

Submissions from 2006

Link

Status of Organization-Public Relationship Research From an Analysis of Published Articles, 1985-2004, Eyun-Jung Ki and Jae-Hwa Shin

Link

Occam's Razor in the Contingency Theory: A National Survey on 86 Contingent Variables, Jae-Hwa Shin, Glen T. Cameron, and Fritz Cropp

Link

Contingent Factors: Modeling Generic Public Relations Practice In South Korea, Jae-Hwa Shin, Jongmin Park, and Glen T. Cameron

Submissions from 2005

Link

Evolution or Retreat? What PR Models Play a Role in Religious Public Relations?, Dedria Givens-Carroll and Jae-Hwa Shin

Link

The Automatic Country-of-Origin Effects On Brand Judgments, Scott S. Liu and Keith F. Johnson

Link

Different Sides of the Same Coin: Mixed Views of Public Relations Practitioners and Journalists for Strategic Conflict Management, Jae-Hwa Shin and Glen T. Cameron

Link

Going Head to Head: Content Analysis of High Profile Conflicts As Played Out In the Press, Jae-Hwa Shin, I-Huei Cheng, Yan Jin, and Glen T. Cameron

Link

Visual Differences In U.S. and Chinese Television Commercials, Shuhua Zhou, Peiqin Zhou, and Fei Xue

Visual Differences In US and Chinese Television Commercials, Shuhua Zhou, Peiqin Zhou, and Fei Xue

Submissions from 2004

Link

Elite Sources, Context, and News Topics: How Two Korean Newspapers Covered a Public Health Crisis, Robert A. Logan, Jaeyung Park, and Jae-Hwa Shin

Link

Prevailing Impressions of Social Actors in Korean News Coverage of a Public Health Crisis, Robert A. Logan, Jae-Hwa Shin, and Jaeyung Park

Link

Conflict Measurements: Analysis of Simultaneous Inclusion in Roles, Values, Independence, Attitudes, and Dyadic Adjustment, Jae-Hwa Shin and Glen T. Cameron

Submissions from 2003

Link

The Potential of Online Media: A Coorientational Analysis of Conflict Between PR Professionals and Journalists in South Korea, Jae-Hwa Shin and Glen T. Cameron

Submissions from 2001

Link

Method Filmmaking: An Interview with Daniel Myrick, Co-Director of "The Blair Witch Project", Scott Dixon McDowell and Daniel Myrick

Submissions from 1999

When Giants Ruled: The Story of Park Row, New York's Great Newspaper Street, David R. Davies

Global Productions: Labor in the Making of the "Information Society", DH Goff

Submissions from 1997

Link

Literary Journalism: A Biographical Dictionary of Writers and Editors, Art J. Kaul

Submissions from 1995

Link

Communication in a Power Vaccuum: Sense-Making and Enactment During Crisis-Induced Departures, Kathryn T. Theus

Submissions from 1992

Link

Acceptance Characteristics of Hometown Press Releases, Linda P. Morton and John Warren

Link

News Elements and Editors Choices, Linda P. Morton and John Warren

Submissions from 1990

Link

The Nation's Newsbrokers, Vol. 1, The Formative Years: From Pretelegraph to 1865, A.J. Kaul