Date of Award

Fall 11-10-2021

Degree Type

Masters Thesis

Degree Name

Master of Arts (MA)

School

Communication

Committee Chair

Dr. Kathryn Anthony

Committee Chair School

Communication

Committee Member 2

Dr. Lindsey Maxwell

Committee Member 2 School

Communication

Committee Member 3

Dr. Cheryl Jenkins

Committee Member 3 School

Communication

Abstract

Many contemporary popular musical artists are victims of media controversy while they simultaneously make musical chat history. As a culture founded and sustained by a white supremacist capitalistic patriarchy, race and sex appear to influence the way hegemonic in-groups treat minorities and the way minorities are perceived and live within the confines of said hegemony. With the context of understanding feminist theories, hegemonic norms, parasocial relationships, celebrity appeal, and norms, the researcher wanted to understand if there are clear relationship among these frameworks in modern society. This study employed a 2x2 2between subjects factorial design method to gather information about the relationships between hegemonic norms, race, gender, celebrity parasocial interactions, celebrity appeal, affect, and norms. There were no significant findings from the resulting data, and this experiment consequently did not reveal any significant interactions among the variables. There are several limitations that contributed to these results, and these results do not appear to reflect true attitudes regarding race in pop culture and beyond.

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