Date of Award
Spring 5-2015
Degree Type
Honors College Thesis
Department
History
First Advisor
Douglas Bristol
Advisor Department
History
Abstract
Racism has a history in the United States of America that is also manifested in popular culture. Advertising is included in this idea of popular culture. This thesis focused on the advertising industry and the attempt of that industry to use African Americans to sell products to people. The aim of this study was to determine whether or not the Civil Rights Movement affected the way the advertising industry used images of African Americans for marketing purposes. A sample of advertisements was obtained from a newspaper and magazines in order to further analyze the hypothesis. This study contributes to the field of history, as well as the field of media communication by revealing certain aspects of the advertising industry.
Copyright
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Recommended Citation
Bosarge, Alexandra B., "The Impact of the Civil Rights Movement on the Advertising Industry" (2015). Honors Theses. 326.
https://aquila.usm.edu/honors_theses/326