The Ernest J. Gaines Center at the University of Louisiana at Lafayette (UL Lafayette) is an international center for scholarship on Ernest Gaines and his work. The center honors the work of UL Lafayette’s Writer-in-Residence Emeritus and provides a space for scholars and students to work with the Gaines papers and manuscripts. Born in 1933 on a plantation near New Roads, Louisiana, Gaines based his award-winning novels on the African American experience in the rural South. His works include The Autobiography of Miss Jane Pittman and A Lesson Before Dying, both later produced as award-winning films. Having a great research collection is a start, but it is important to attract patrons that will utilize these important resources. As a new and growing research center, the Ernest J. Gaines Center presents and introduces itself using social media platforms such as Facebook (http://www.facebook.com/ErnestGainesCenter) and Twitter (@Gaines_Center). The results of this type of outreach have been positive and very easy to continue.
Mosley, Derek T.
"Social Media Outreach: How the Ernest J. Gaines Center Explores New Platforms,"
The Primary Source: Vol. 30
, Article 5.
Available at: http://aquila.usm.edu/theprimarysource/vol30/iss1/5