Title

The Perceived Paranormal and Source Credibility: The Effects of Narrative Suggestions On Paranormal Belief

Document Type

Article

Publication Date

4-1-2011

Department

Communication Studies

Abstract

This study examined the effects of source credibility, message modality, and narrative suggestions on paranormal beliefs. The study was conducted on 281 participants at a large university in the southern United States. The findings support paranormal belief as a narrative malleable construct. The source credibility of the narrative character witnesses (children, university students, and scientists) was found to influence the persuasiveness of narratives; however, message modality (audio-spoken vs. written) was not observed as an influential factor of paranormal belief.

Publication Title

Atlantic Journal of Communication

Volume

19

Issue

2

First Page

79

Last Page

96

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