Title

What Do Couples Do? A Content Analysis of Couple Images in Consumer Magazine Advertising

Document Type

Article

Publication Date

Spring 3-1-2009

Department

Mass Communication and Journalism

School

Communication

Abstract

The authors conducted a content analysis of couple images in advertisements in six consumer magazines (Cosmopolitan, Vogue, Glamour, Men's Health, Esquire, and GQ) published in 2005 and 2006. The results suggest that the typical couple image protrayed in ads in mainstream magazines was a young, heterosexual Caucasian couple with thin bodies and a trendy style either posing in front of the camera or enjoying leisure time in a relaxing setting. Men's magazines contained more financial or technology products, more foreign brands, more recreational activities, and more sensory messages, while women's magazines contained more beauty product, more group context, more safety appeal, and more ration messages.

Publication Title

Journal of Magazine & New Media Research

Volume

10

Issue

2

First Page

1

Last Page

17

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