Effects of Exposure to Alcohol-Related Cues On Racial Prejudice

Authors

Elena V. Stepanova, University of Southern MississippiFollow
Bruce D. Bartholow, University of Missouri
J. Scott Saults, University of Missouri
Ronald S. Friedman, University of Albany
Jinhao Chi, University of Southern MississippiFollow
Abigail M. Hollis, University of Missouri

Document Type

Article

Publication Date

3-1-2018

School

Psychology

Abstract

Prior research (Stepanova, Bartholow, Saults, & Friedman, 2012) indicates that exposure to alcohol-related cues increases expressions of racial biases. This study investigated whether such effects can be replicated with other tasks assessing racial bias and whether they stem from stereotyping or prejudice. In two experiments participants (N₁ = 118; N₂ = 152) were exposed to either alcohol-related or neutral advertisements, and then completed a race-priming lexical decision task (LDT, Wittenbrink, Judd, and Park, 1997). Experiment 1 provided weak evidence that exposure to alcohol cues decreases positive attitudes toward Blacks, which was not confirmed in a high-powered replication (Experiment 2). Our findings suggest a short-lived nature (if any) of alcohol priming effects on racial bias when measured by the primed LDT.

Comments

Published by Social Psychology at 10.1027/1864-9335/a000334.

Publication Title

Social Psychology

Volume

49

Issue

2

First Page

113

Last Page

124

Recommended Citation

Stepanova, E. V., Bartholow, B. D., Saults, J., Friedman, R. S., Chi, J., Hollis, A. M. (2018). Effects of Exposure to Alcohol-Related Cues On Racial Prejudice. Social Psychology, 49(2), 113-124.
Available at: https://aquila.usm.edu/fac_pubs/16570