Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract

Authors

Joanne Cao, University of Southern MississippiFollow
Bruce L. Alford, Louisiana Tech UniversityFollow
Nina Krey, Rowan UniversityFollow

Document Type

Conference Proceeding

Publication Date

11-18-2017

School

Marketing

Publication Title

Academy of Marketing Science World Marketing Congress

First Page

87

Last Page

87

Recommended Citation

Cao, J., Alford, B. L., Krey, N. (2017). Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract. Academy of Marketing Science World Marketing Congress, 87-87.
Available at: https://aquila.usm.edu/fac_pubs/16949