The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract

Authors

Joanne T. Cao, University of Southern MississippiFollow
Bruce L. Alford, Louisiana Tech UniversityFollow

Document Type

Conference Proceeding

Publication Date

12-6-2017

School

Marketing

Publication Title

Academy of Marketing Science Annual Conference

First Page

569

Last Page

569

Recommended Citation

Cao, J. T., Alford, B. L. (2017). The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract. Academy of Marketing Science Annual Conference, 569-569.
Available at: https://aquila.usm.edu/fac_pubs/16972