Outcomes of Destination Marketing Organization Website Navigation: The Role of Telepresence

Document Type

Article

Publication Date

1-2016

Department

Economic and Workforce Development

Abstract

This study explores how informative and entertaining features of destination marketing organization (DMO) websites affect a sense of telepresence, and how these features affect visitors' evaluation of the utilitarian and hedonic performances of such websites. This study further examines how DMO websites affect visitors' familiarity with, interest in, and knowledge about a destination and their consequent intention to visit the destination. A total of 433 responses from United States (US) Internet users were collected in an online survey. The study results suggest that informative and entertaining telepresence is crucial in DMO web performance, making a destination appear more familiar and interesting to prospective visitors. This increases the likelihood that potential tourists will plan a trip to the destination.

Publication Title

Journal of Travel and Tourism Marketing

Volume

33

Issue

1

First Page

46

Last Page

62

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