Title

Patient Consideration of Local Hospital, Center of Excellence, and Medical Tourism Options for Surgery

Document Type

Article

Publication Date

1-1-2021

School

Marketing

Abstract

This research analyzes factors that patients consider when offered the option to have surgeries (knee-replacement or heart bypass) at one of three locations (local hospital, Center of Excellence hospital, or Medical Tourism) with financial incentives varying based on location/surgery. Quantitative and qualitative results, based on a national online survey of respondents over 45 years old, found a significant relationship between perceived risk and satisfaction based on location of the surgery. However, specific individual factors, such as personal responsibilities, concerns with travel, perception of healthcare quality, are found to impact patient location preference for surgery.

Publication Title

Health Marketing Quarterly

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